Tina is a 27-year-old woman with a background in art. She holds a stable full-time job in an art-related company, a role filled with creativity. However, she has always nurtured a deep passion for crafting and independent art creation. In 2021, Tina launched her Etsy shop, aiming to share her creations with a broader audience and open up an additional source of income for her artistic pursuits.

At first, Tina enthusiastically managed her Etsy shop, and her unique designs and exquisite craftsmanship quickly won over many customers. However, as orders grew, she began to feel overwhelmed. Balancing her full-time job, art creation, and shop management became increasingly challenging. Her shop primarily featured custom-made pieces, requiring extensive communication with clients to ensure the final products met their expectations. This added another layer of complexity to her already busy schedule.